Zagreb-based painter Jasmina Krajačić designed a completely new interior design for the Boogaloo cafe and small hall, inspired by music and the alternative scene.
The Zagreb club Boogaloo can recently boast of a new interior for the cafe and small hall, the visual identity of which was designed by painter Jasmina Krajačić. As she points out, she joined the project last year at the initiative of Anđelko Šipuš, co-owner of the club, and long-time friend Tomi Evard Šega, better known as Tomi Phantasma, who has been active in the club since its inception.
Boogaloo has been one of the most attractive clubs in Croatia and beyond for a long time, due to the diverse program adapted to all generations – said Krajačić
She also recalled the rich tradition of the space, which is part of the People’s Open University in Zagreb, and which, under the name “Moša,” had functioned as a concert and club space for more than 50 years.
As a regular visitor since Moša’s time, Jasmina experienced the decoration of the cafe and the small hall as a personal challenge:
It was a kind of challenge for me to come up with the best solution through authentic artistic expression so that this space would get a design and unique stamp and differ from the usual and standardized interiors
She also emphasized the importance of the complete artistic freedom she had during the process, thanks to the aesthetically sensitive approach of the club’s leadership. Music, she adds, has been the primary incentive for her artistic creation for 15 years, with a focus on the alternative culture and punk scene.
I was given the unlimited freedom to create something completely different from what has been seen in club spaces – said Krajačić
He sees the Boogaloo project as an example of possible future collaborations between visual artists and musicians, where different art forms can complement each other.
The visual identity of the space is based on geometric shapes and symbols, primarily circles, which create the impression of dynamic compositions, optical illusions, and swirls. The elements are conceived as stylized gramophone records, CDs, and speakers, and shades of red, black, and gray dominate. The daytime and evening ambience of the space is additionally changed thanks to the lighting effects designed by Slavko Obradović.
The circle, a perfect geometric shape, symbolizes infinity and eternity, movement and dynamism – Krajačić explained
The wall that separates the cafe and the small hall is designed in gray and black tones, while the red color dominates the rest of the space. Attention is paid to every detail:
The tables, the bar, the door to the great hall, and the DJ desk are integrated into the ambience as unique elements. Each table is different to avoid repetition
The design project for the small hall is also part of Jasmina’s retrospective, marking 35 years of artistic work, which was installed at the Vladimir Buzančić gallery in June.
Who is Jasmina Krajačić?
Jasmina Krajačić was born in Zagreb. After graduating from the School of Applied Arts in Zagreb, she entered the Academy of Fine Arts in Zagreb. In 1992, she graduated from the graphics department under the guidance of Professor Miroslav Šutej. He is a member of HZSU and HDLU.
Since the beginning of his career, he has been engaged in researching art techniques and materials, which has enabled him to develop a distinctive handwriting characterized by bright colors and multiple elements. Her style becomes recognizable, regardless of whether it features an abstract or figurative motif. In all his works, he uses strong lines, intense colors, geometric patterns in combination with repeating patterns that create dynamic compositions with accented figures.
Thematic cycles emerged as a result of frustration, i.e., the conflict between her free-spirited nature and the limitations imposed by social expectations. From the very beginning, she played with elements that vary between freedom and discipline.
Although her works from the beginning of the 1990s are recognizable for their large-format geometric compositions and reinterpretations of well-known works of art from history, in the last ten years, she has returned to figuration, where she depicts portraits of punk rock icons in a pop art manner, nostalgically reviving memories from her teenage days. Music becomes her main inspiration, so most of her works are related to the British subcultural scene of the 70s and 80s.
During the last decade, he has been thematically addressing the problems of contemporary society, including consumerism and distorted values within the materialistic world. The series of works in which she publicly advocates against discrimination against women, homophobia, racism, and nationalism through music, presented as a series of fragmented portraits, is one of the most significant in her recent oeuvre. The last cycle of paintings, entitled “NOBODY IS PERFECT,” shows large geometric compositions with which he wants to prove the impossibility of perfect manual technical performance compared to computer templates.
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